Every tool across the roadmaps, what it's good for, and whether you can start free. Start with free tools and upgrade only when a tool saves you real time.
Excellent at writing in your voice and reading long documents; Projects keep your brand info saved.
Used in: Brand voice guide, Audience personas, Prompting basics, Custom brand assistant, Hooks & headlinesWatch beginner tutorials on YouTube (opens in a new tab)All-rounder for ideas, copy and images; custom GPTs let you save a brand assistant.
Used in: Brand voice guide, Prompting basics, Custom brand assistant, Hooks & headlines, AI image generationWatch beginner tutorials on YouTube (opens in a new tab)Works inside Google Docs, Gmail and Sheets if your team lives in Google.
Used in: Brand voice guideWatch beginner tutorials on YouTube (opens in a new tab)Answers with sources, great for quick market and competitor research.
Used in: Audience personas, SEO & AI-search articles, AI research agents, Market researchWatch beginner tutorials on YouTube (opens in a new tab)Clear, free lessons on writing prompts that get better answers.
Used in: Prompting basicsWatch beginner tutorials on YouTube (opens in a new tab)Most artistic, high-end looking images for campaigns and brand visuals.
Used in: AI image generationWatch beginner tutorials on YouTube (opens in a new tab)Puts readable text inside images, handy for posters and thumbnails.
Used in: AI image generationWatch beginner tutorials on YouTube (opens in a new tab)Designed to be safe for commercial use and plugs into Photoshop.
Used in: AI image generationWatch beginner tutorials on YouTube (opens in a new tab)Drag-and-drop design with templates, brand kits, resizing and built-in AI.
Used in: Brand templates, Carousels, Ad creative variations, Product photos, Platform-native formattingWatch beginner tutorials on YouTube (opens in a new tab)Turns plain text into designed slides and carousels in seconds.
Used in: CarouselsWatch beginner tutorials on YouTube (opens in a new tab)Removes backgrounds and creates studio-style product photos from your phone.
Used in: Product photosWatch beginner tutorials on YouTube (opens in a new tab)Generates many ad images and texts at once, sized for each ad platform.
Used in: Ad copy variants, Ad creative variationsWatch beginner tutorials on YouTube (opens in a new tab)Make talking-head videos with an AI avatar or your digital twin, and translate them.
Used in: AI avatars, Automated video batchWatch beginner tutorials on YouTube (opens in a new tab)Professional avatar videos for explainers, training and product demos.
Used in: AI avatarsWatch beginner tutorials on YouTube (opens in a new tab)Very natural voiceovers, voice cloning and dubbing into other languages.
Used in: AI voiceoverWatch beginner tutorials on YouTube (opens in a new tab)Creates short cinematic clips from text or images, plus AI editing tools.
Used in: Generative b-rollWatch beginner tutorials on YouTube (opens in a new tab)Realistic AI video clips with smooth motion, good for b-roll.
Used in: Generative b-rollWatch beginner tutorials on YouTube (opens in a new tab)High-quality AI video with sound, available on paid Gemini plans.
Used in: Generative b-rollWatch beginner tutorials on YouTube (opens in a new tab)Fast, easy editor with auto captions, templates and effects for short videos.
Used in: AI voiceover, Editing & captions, Long video → short clips, Reuse creator contentWatch beginner tutorials on YouTube (opens in a new tab)Edit video by editing the transcript like a document; removes 'ums' automatically.
Used in: One idea → 10 assets, Editing & captionsWatch beginner tutorials on YouTube (opens in a new tab)Eye-catching animated captions, emojis and zooms for Reels and TikTok.
Used in: Editing & captionsWatch beginner tutorials on YouTube (opens in a new tab)Turns one long video into many short viral-style clips automatically.
Used in: One idea → 10 assets, Long video → short clipsWatch beginner tutorials on YouTube (opens in a new tab)Docs, calendars and databases in one place with AI writing built in.
Used in: Content pillars & calendar, Content database, Review & approval, Brief templates, Test & iterate loopWatch beginner tutorials on YouTube (opens in a new tab)Spreadsheet-database that works great as the trigger for automations.
Used in: Content pillars & calendar, Content database, Test & iterate loopWatch beginner tutorials on YouTube (opens in a new tab)Online whiteboard to map workflows visually with your team.
Used in: Map your content pipeline, KPI tree, SWOT analysisWatch beginner tutorials on YouTube (opens in a new tab)Quick, clean flowcharts and mind maps.
Used in: Map your content pipelineWatch beginner tutorials on YouTube (opens in a new tab)Get approval requests and alerts from your automations in one chat.
Used in: Review & approval, Reporting rhythm, Launch day run sheetWatch beginner tutorials on YouTube (opens in a new tab)Easiest way to connect thousands of apps without code; has AI steps.
Used in: Automation basics, Add an AI step, Blog → social autopilot, AI research agents, Auto-publish from pipelineWatch beginner tutorials on YouTube (opens in a new tab)Visual automation builder; more power per dollar than Zapier at higher volume.
Used in: Automation basics, Add an AI step, Blog → social autopilot, Lead capture → CRM, Automated video batchWatch beginner tutorials on YouTube (opens in a new tab)Free if you self-host (paid cloud available); strongest for AI agents and custom flows.
Used in: Automation basics, Add an AI step, Automated video batch, AI research agents, Auto-publish from pipelineWatch beginner tutorials on YouTube (opens in a new tab)Simple scheduling to all major networks; the free plan covers a few channels.
Used in: Blog → social autopilot, Connect your socials, Scheduling & timing, Amplify on owned and socialWatch beginner tutorials on YouTube (opens in a new tab)Scheduling plus analytics and best-time suggestions in one dashboard.
Used in: Connect your socials, Scheduling & timing, AI-assisted replies, One dashboard, DashboardsWatch beginner tutorials on YouTube (opens in a new tab)Team-grade scheduling, approvals, social inbox and listening.
Used in: Connect your socials, AI-assisted repliesWatch beginner tutorials on YouTube (opens in a new tab)Visual planning for Instagram and TikTok with a grid preview.
Used in: Connect your socialsWatch beginner tutorials on YouTube (opens in a new tab)Free CRM with email, forms and AI writing; grows into full marketing automation.
Used in: Email sequences, Lead capture → CRM, CRM data hygiene, Channel reports, Attribution modelsWatch beginner tutorials on YouTube (opens in a new tab)Beginner-friendly email campaigns and automated sequences.
Used in: Email sequences, Amplify on owned and socialWatch beginner tutorials on YouTube (opens in a new tab)Finds and enriches lead contact data and runs outreach sequences.
Used in: Lead capture → CRM, Lead lists & research, Cold emailWatch beginner tutorials on YouTube (opens in a new tab)Tells you what to add to an article so it can rank higher on Google.
Used in: SEO & AI-search articlesWatch beginner tutorials on YouTube (opens in a new tab)Shows where your website visitors and conversions come from.
Used in: Tracking & UTMs, Google Analytics 4 setup, UTM links, Channel reports, Attribution modelsWatch beginner tutorials on YouTube (opens in a new tab)Free dashboards that combine data from many sources in one view.
Used in: One dashboard, Dashboards, Automated anomaly alerts, Monthly reviewWatch beginner tutorials on YouTube (opens in a new tab)See whether interest in a topic or product is rising or falling, by country and season.
Used in: Market research, Keyword & trend research, Find a newsworthy angleWatch beginner tutorials on YouTube (opens in a new tab)Competitor traffic, keywords and ads in one place; a limited free account exists.
Used in: Competitor analysis, Keyword & trend researchWatch beginner tutorials on YouTube (opens in a new tab)Best-in-class backlink and keyword data; free Webmaster Tools for your own site.
Used in: Search performanceWatch beginner tutorials on YouTube (opens in a new tab)Estimates any website's traffic and where it comes from, great for sizing up competitors.
Used in: Market research, Competitor analysisWatch beginner tutorials on YouTube (opens in a new tab)Shows what your audience reads, watches, listens to and follows.
Used in: Keyword & trend research, Channel selection, Podcasts & events, Goals & creator tiers, Creator discoveryWatch beginner tutorials on YouTube (opens in a new tab)Turns a keyword into the real questions people search for, perfect for content ideas.
Used in: Keyword & trend researchWatch beginner tutorials on YouTube (opens in a new tab)See every ad a competitor is running on Facebook and Instagram right now.
Used in: Competitor analysis, Creator ads (whitelisting)Watch beginner tutorials on YouTube (opens in a new tab)Look up the ads any company runs on LinkedIn, useful for B2B competitor research.
Used in: Competitor analysisWatch beginner tutorials on YouTube (opens in a new tab)Read what real buyers love and hate about competitors, in their own words.
Used in: Competitor analysisWatch beginner tutorials on YouTube (opens in a new tab)Shows which Google searches bring people to your site and any SEO problems.
Used in: Search performance, Coverage & impact trackingWatch beginner tutorials on YouTube (opens in a new tab)Add and manage tracking codes on your site without a developer every time.
Used in: Tracking plan, Google Analytics 4 setup, Tag ManagerWatch beginner tutorials on YouTube (opens in a new tab)Free heatmaps and session recordings to see exactly where visitors get stuck.
Used in: Heatmaps & recordings, Conversion rate optimisationWatch beginner tutorials on YouTube (opens in a new tab)Heatmaps, recordings and on-page surveys to understand visitor behaviour.
Used in: Heatmaps & recordings, Conversion rate optimisationWatch beginner tutorials on YouTube (opens in a new tab)Product analytics for funnels, retention and cohorts inside apps and SaaS.
Used in: Product analytics, Funnel analysis, Cohorts & retentionWatch beginner tutorials on YouTube (opens in a new tab)Product analytics, session replay, A/B tests and feature flags in one open-source tool.
Used in: Product analytics, Cohorts & retention, A/B testingWatch beginner tutorials on YouTube (opens in a new tab)Open-source marketing mix modelling; needs some data-science skills.
Used in: Marketing mix modellingWatch beginner tutorials on YouTube (opens in a new tab)Open-source marketing mix modelling framework from Google.
Used in: Marketing mix modellingWatch beginner tutorials on YouTube (opens in a new tab)Flexible planning, budgeting and quick analysis; everyone already knows it.
Used in: Metrics that matter, Tracking plan, KPI tree, UTM links, DashboardsWatch beginner tutorials on YouTube (opens in a new tab)Turn campaigns into tasks with owners, deadlines and timelines.
Used in: Quarterly roadmap, Campaign planning, Project management, Launch checklistWatch beginner tutorials on YouTube (opens in a new tab)Simple boards for content and campaign pipelines; very easy for small teams.
Used in: Project managementWatch beginner tutorials on YouTube (opens in a new tab)Tasks, docs, goals and calendars in one tool for bigger marketing teams.
Used in: SMART goals & OKRs, Marketing calendar, Project managementWatch beginner tutorials on YouTube (opens in a new tab)Friendly surveys that get more answers, for customer research and feedback.
Used in: Ask 'How did you hear about us?', Customer research & jobs-to-be-doneWatch beginner tutorials on YouTube (opens in a new tab)Generous free form builder for surveys and 'How did you hear about us?' questions.
Used in: Ask 'How did you hear about us?', Customer research & jobs-to-be-doneWatch beginner tutorials on YouTube (opens in a new tab)Visual sales pipeline that small teams actually keep updated; free trial.
Used in: Sales process design, CRM setupWatch beginner tutorials on YouTube (opens in a new tab)Affordable CRM with a free edition for very small teams.
Used in: CRM setupWatch beginner tutorials on YouTube (opens in a new tab)The enterprise CRM standard; powerful but needs setup and admin time.
Used in: CRM setup, Qualification (BANT, MEDDIC), Sales metrics & forecastingWatch beginner tutorials on YouTube (opens in a new tab)Advanced LinkedIn search, lead lists and alerts for B2B prospecting.
Used in: Lead lists & research, Social selling on LinkedInWatch beginner tutorials on YouTube (opens in a new tab)Personalised cold email and LinkedIn sequences with good deliverability tools.
Used in: Cold emailWatch beginner tutorials on YouTube (opens in a new tab)Builds rich lead lists by combining many data sources, with AI research on each lead.
Used in: Lead lists & research, AI for salesWatch beginner tutorials on YouTube (opens in a new tab)Lets prospects book meetings without back-and-forth emails.
Used in: Demos that sellWatch beginner tutorials on YouTube (opens in a new tab)Quick personal video messages for outreach, demos and follow-ups.
Used in: Value proposition & pitch, Demos that sellWatch beginner tutorials on YouTube (opens in a new tab)Proposals and quotes with e-signatures and tracking of who opened what.
Used in: Contracts & usage rights, Proposals & pricing, Negotiation, Closing the deal, Contracts & e-signatureWatch beginner tutorials on YouTube (opens in a new tab)Records and analyses sales calls so teams learn what wins deals.
Used in: Cold calling, Discovery questions, Objection handling, AI for sales, Upsell & account growthWatch beginner tutorials on YouTube (opens in a new tab)Find journalists by beat, build media lists and track coverage.
Used in: Build a media list, Research each journalist, Regional & trade mediaWatch beginner tutorials on YouTube (opens in a new tab)Media database, press release pages and pitch tracking for smaller teams.
Used in: Build a media list, Pitch emails, Embargoes & exclusivesWatch beginner tutorials on YouTube (opens in a new tab)Free email alerts when your brand, competitors or topics are mentioned online.
Used in: Research each journalist, Coverage & impact tracking, Crisis communication basicsWatch beginner tutorials on YouTube (opens in a new tab)Connects experts with journalists looking for sources and quotes.
Used in: Regional & trade media, Podcasts & eventsWatch beginner tutorials on YouTube (opens in a new tab)Paid press release distribution to newsrooms and news sites.
Used in: Press releaseWatch beginner tutorials on YouTube (opens in a new tab)Launch platform where tech early adopters discover new products.
Used in: Launch platformsWatch beginner tutorials on YouTube (opens in a new tab)Search a huge database of creators and check audience quality before you pay.
Used in: Creator discovery, Vetting & fake followers, Paid collaborationsWatch beginner tutorials on YouTube (opens in a new tab)All-in-one influencer platform for search, outreach, payments and ecommerce.
Used in: Vetting & fake followers, Outreach messages, Paid collaborations, Affiliate codes & linksWatch beginner tutorials on YouTube (opens in a new tab)Creator management built for ecommerce brands, with product seeding and payments.
Used in: Product seeding, Affiliate codes & links, Ambassador programsWatch beginner tutorials on YouTube (opens in a new tab)Marketplace to find and book creators with clear upfront prices.
Used in: Creator discovery, Product seedingWatch beginner tutorials on YouTube (opens in a new tab)Free = no cost. Free plan = usable free tier with limits. Paid = subscription needed (many offer a trial). Plans change often, so check each tool's pricing page before you commit.