Skip to content

My company
Contact
Sign inLanguage

Sign inLanguageSign up free

Loading…

MarketingBuzz

Learn, plan, sell and measure. Free, with an AI agent that knows your business.

6 roadmaps140+ lessons80+ tools5 certificates

Set up my workspace

Learn

Roadmaps Sales playbook ICP research Certifications Tool library

Build

Planner Strategies Ad predictor Research

You

My company AccountVerify a certificate Contact us Back to top ↑

© 2026 MarketingBuzz. Built with Claude. Privacy · Terms

Build a media list · PR launch campaign · MarketingBuzz

Learning roadmaps

PR launch campaign

Get press coverage for a launch: story, media list, pitch, launch day and follow-through.

AI marketing & automationFrom your first prompt to content, video and posting that run on autopilot.0 of 42 done
Marketing analyticsMeasure what matters, prove what works and use AI to find the next move.0 of 26 done
Strategy & planningResearch, strategy, goals and quarterly to yearly roadmaps that the team actually follows.0 of 24 done
PR launch campaignGet press coverage for a launch: story, media list, pitch, launch day and follow-through.0 of 17 done
Influencer marketingFind the right creators, make fair deals, run campaigns and measure real ROI.0 of 16 done
Sales playbookFrom ideal customer to closed deal and expansion, for every industry.0 of 24 done

CoreOptionalIn progressDone

Find a newsworthy angle Press kit

Step 1

Story & angle

Give journalists a reason to care.

0/3 done

Spokesperson prep

Build a media list Research each journalist

Step 2

Media list

The right journalists, not the most journalists.

0/3 done

Regional & trade media

Press release Pitch emails

Step 3

Pitch

Write it short, send it right.

0/3 done

Embargoes & exclusives

Launch day run sheet

Step 4

Launch day

Coordinate everything in one day.

0/3 done

Amplify on owned and social Launch platforms

Podcasts & events

Step 5

Keep the momentum

Stay in the news after launch.

0/3 done

Founder op-eds Awards & rankings

Coverage & impact tracking

Step 6

Measure & protect

Prove impact and be ready for bad news.

0/2 done

Crisis communication basics

PR launch campaign, Step 2: Media list

Build a media list

In plain wordsA focused list of writers who cover your topic.

20 relevant journalists beat 500 random ones.

Video tutorials

Build a media list, explained simplyBeginner videos on YouTube (opens in a new tab)Step-by-step with Muck RackHands-on walkthroughs on YouTube (opens in a new tab)

How to do it

Find writers who covered similar news recently.
Note their beat and recent articles.
Include trade, regional and newsletter writers.

Tools

Muck Rack (opens in a new tab)Paid
Find journalists by beat, build media lists and track coverage.
Prowly (opens in a new tab)Paid
Media database, press release pages and pitch tracking for smaller teams.
Google Sheets (opens in a new tab)Free
Flexible planning, budgeting and quick analysis; everyone already knows it.

Previous: Spokesperson prep Next: Research each journalist

Save your work

Create a free account to save this and pick up where you left off on any device.

Sign up free I already have an account