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Campaigns

One goal. Everything it needs, in one place.

A campaign keeps one marketing goal together: its strategy, roadmap, marketing plan, content plan and tasks share the same budget, audience and timeline, so nothing drifts apart.

Start your first campaign freeSee an example

Free to start, no credit card.

What is a campaign?

One goal, five parts that work together.

  1. StrategyWhich channels to use, why, and what each one should deliver.
  2. RoadmapWhat happens each month, from setting up to scaling what works.
  3. Marketing planThe budget split, KPIs and a forecast with honest ranges.
  4. Content planPosts, articles and emails, planned week by week.
  5. TasksThis week's to-dos, ticked off as you go.

All five share the same budget, audience and timeline.

Why use a campaign

  • Change once, stay consistent

    Change the budget, audience or dates once and every part of the campaign offers to update, so your plans never contradict each other.

  • Nova knows the whole picture

    Nova works from the campaign's goal and your business details, so its suggestions fit what you're already doing.

  • Honest forecasts

    Forecasts come with low, likely and high cases from sourced benchmarks, labelled as estimates.

  • Always know what to do next

    Tasks come from the plan, so this week's work always serves the goal.

Example: a campaign for a B2B SaaS

A made-up project management tool for small agencies, with a $500 monthly budget.

Example, illustrative numbers
GoalBook the first 4 sales demos
Budget
$500 a month
Audience
Owners and operations leads at agencies with 10–50 staff
Timeline
3 months
  • StrategyFounder-led LinkedIn, outreach to target accounts, one webinar, SEO
  • RoadmapMonth 1 set up · Month 2 run · Month 3 scale
  • Marketing planBudget split across tools, SEO and outreach; forecast 2–15 demos, likely 5
  • Content plan3 LinkedIn posts a week, 1 article a month, a 4-step email sequence
  • TasksFirst up: build a 50-account target list
A made-up business. The forecast comes from the MarketingBuzz planning engine with typical benchmarks; your numbers will differ.

Questions about campaigns

What is a campaign?

One marketing goal with everything that serves it: a strategy, a roadmap, a marketing plan, a content plan and tasks. They share the same budget, audience and timeline.

How is a campaign different from a strategy?

A strategy is one part of a campaign. The campaign ties it to a marketing plan, a content plan and tasks for the same goal, so they stay consistent.

Is it free?

Yes. You can start free, with no credit card.

Can I run more than one campaign?

Yes. Each goal can have its own campaign, and you can switch between them from the header.

Does Nova help build it?

Yes. Nova builds the parts with you and uses your business details, so the plan fits your business.

Plan your next goal as a campaign

Set it up in a few minutes. Nova does the heavy lifting.

Start your first campaign free