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Research each journalist · PR launch campaign · MarketingBuzz

Learning roadmaps

PR launch campaign

Get press coverage for a launch: story, media list, pitch, launch day and follow-through.

AI marketing & automationFrom your first prompt to content, video and posting that run on autopilot.0 of 42 done
Marketing analyticsMeasure what matters, prove what works and use AI to find the next move.0 of 26 done
Strategy & planningResearch, strategy, goals and quarterly to yearly roadmaps that the team actually follows.0 of 24 done
PR launch campaignGet press coverage for a launch: story, media list, pitch, launch day and follow-through.0 of 17 done
Influencer marketingFind the right creators, make fair deals, run campaigns and measure real ROI.0 of 16 done
Sales playbookFrom ideal customer to closed deal and expansion, for every industry.0 of 24 done

CoreOptionalIn progressDone

Find a newsworthy angle Press kit

Step 1

Story & angle

Give journalists a reason to care.

0/3 done

Spokesperson prep

Build a media list Research each journalist

Step 2

Media list

The right journalists, not the most journalists.

0/3 done

Regional & trade media

Press release Pitch emails

Step 3

Pitch

Write it short, send it right.

0/3 done

Embargoes & exclusives

Launch day run sheet

Step 4

Launch day

Coordinate everything in one day.

0/3 done

Amplify on owned and social Launch platforms

Podcasts & events

Step 5

Keep the momentum

Stay in the news after launch.

0/3 done

Founder op-eds Awards & rankings

Coverage & impact tracking

Step 6

Measure & protect

Prove impact and be ready for bad news.

0/2 done

Crisis communication basics

PR launch campaign, Step 2: Media list

Research each journalist

In plain wordsKnow what they write about before you pitch.

Personalised pitches referencing their work get far more replies.

Video tutorials

Research each journalist, explained simplyBeginner videos on YouTube (opens in a new tab)Step-by-step with Muck RackHands-on walkthroughs on YouTube (opens in a new tab)

How to do it

Read 3 recent articles.
Note angle preferences.
Follow and engage on social.

Tools

Muck Rack (opens in a new tab)Paid
Find journalists by beat, build media lists and track coverage.
Google Alerts (opens in a new tab)Free
Free email alerts when your brand, competitors or topics are mentioned online.

Previous: Build a media list Next: Regional & trade media

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