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Pitch emails · PR launch campaign · MarketingBuzz

Learning roadmaps

PR launch campaign

Get press coverage for a launch: story, media list, pitch, launch day and follow-through.

AI marketing & automationFrom your first prompt to content, video and posting that run on autopilot.0 of 42 done
Marketing analyticsMeasure what matters, prove what works and use AI to find the next move.0 of 26 done
Strategy & planningResearch, strategy, goals and quarterly to yearly roadmaps that the team actually follows.0 of 24 done
PR launch campaignGet press coverage for a launch: story, media list, pitch, launch day and follow-through.0 of 17 done
Influencer marketingFind the right creators, make fair deals, run campaigns and measure real ROI.0 of 16 done
Sales playbookFrom ideal customer to closed deal and expansion, for every industry.0 of 24 done

CoreOptionalIn progressDone

Find a newsworthy angle Press kit

Step 1

Story & angle

Give journalists a reason to care.

0/3 done

Spokesperson prep

Build a media list Research each journalist

Step 2

Media list

The right journalists, not the most journalists.

0/3 done

Regional & trade media

Press release Pitch emails

Step 3

Pitch

Write it short, send it right.

0/3 done

Embargoes & exclusives

Launch day run sheet

Step 4

Launch day

Coordinate everything in one day.

0/3 done

Amplify on owned and social Launch platforms

Podcasts & events

Step 5

Keep the momentum

Stay in the news after launch.

0/3 done

Founder op-eds Awards & rankings

Coverage & impact tracking

Step 6

Measure & protect

Prove impact and be ready for bad news.

0/2 done

Crisis communication basics

PR launch campaign, Step 3: Pitch

Pitch emails

In plain wordsShort, personal emails that sell the story, not the product.

Under 150 words, with why it matters to their readers and what you can offer.

Video tutorials

Pitch emails, explained simplyBeginner videos on YouTube (opens in a new tab)Step-by-step with ProwlyHands-on walkthroughs on YouTube (opens in a new tab)

How to do it

Subject line = the headline.
Personalise the first line.
Offer an exclusive, data or an interview.

Tools

Prowly (opens in a new tab)Paid
Media database, press release pages and pitch tracking for smaller teams.
Claude (opens in a new tab)Free plan
Excellent at writing in your voice and reading long documents; Projects keep your brand info saved.

Previous: Press release Next: Embargoes & exclusives

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