ICP research, 12 industry playbooks and a free certificate.
Split the market into groups, pick the ones you can win, and decide how you want them to see you.
Track Acquisition, Activation, Retention, Referral and Revenue to find the weakest stage.
Customers 'hire' your product to get a job done. Find the job and market to it.
Brainstorm every channel, test a few cheaply, then go all-in on the one that works.
Check Product, Price, Place and Promotion (plus People, Process, Physical evidence for services) work together.
Publish genuinely useful content so buyers find you and trust you before they talk to sales.
Show up when people search on Google or ask AI assistants for recommendations.
Pick a list of dream companies and market to them one by one with sales.
Let people try the product for free and let the product do the selling.
Build a group where customers help each other, and growth follows.
The founder shares lessons and opinions publicly; trust in the person becomes trust in the brand.
Pay or partner with creators your audience already trusts.
Buy ads, measure what converts, and scale what's profitable.
Reward happy customers for bringing friends.
Send the right message at each stage of the customer's journey, automatically.
Team up with businesses that serve the same customers.
Host or attend events where buyers learn and meet you.
Show ads to people who already visited your site but didn't buy.
A planned burst of attention: tease, launch, then keep the momentum.
Win customers nearby with Google Maps, reviews and local partnerships.
Make sure people remember you before they're ready to buy, not only when they are.
Your saved strategies, each with a channel heatmap, roadmap, priority matrix, forecast and progress stats. Plus a library of proven playbooks to start from.
