Learning roadmaps
Get press coverage for a launch: story, media list, pitch, launch day and follow-through.
Give journalists a reason to care.
0/3 doneThe right journalists, not the most journalists.
0/3 doneWrite it short, send it right.
0/3 doneCoordinate everything in one day.
0/3 doneStay in the news after launch.
0/3 doneProve impact and be ready for bad news.
0/2 done