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Podcasts & events · PR launch campaign · MarketingBuzz

Learning roadmaps

PR launch campaign

Get press coverage for a launch: story, media list, pitch, launch day and follow-through.

AI marketing & automationFrom your first prompt to content, video and posting that run on autopilot.0 of 42 done
Marketing analyticsMeasure what matters, prove what works and use AI to find the next move.0 of 26 done
Strategy & planningResearch, strategy, goals and quarterly to yearly roadmaps that the team actually follows.0 of 24 done
PR launch campaignGet press coverage for a launch: story, media list, pitch, launch day and follow-through.0 of 17 done
Influencer marketingFind the right creators, make fair deals, run campaigns and measure real ROI.0 of 16 done
Sales playbookFrom ideal customer to closed deal and expansion, for every industry.0 of 24 done

CoreOptionalIn progressDone

Find a newsworthy angle Press kit

Step 1

Story & angle

Give journalists a reason to care.

0/3 done

Spokesperson prep

Build a media list Research each journalist

Step 2

Media list

The right journalists, not the most journalists.

0/3 done

Regional & trade media

Press release Pitch emails

Step 3

Pitch

Write it short, send it right.

0/3 done

Embargoes & exclusives

Launch day run sheet

Step 4

Launch day

Coordinate everything in one day.

0/3 done

Amplify on owned and social Launch platforms

Podcasts & events

Step 5

Keep the momentum

Stay in the news after launch.

0/3 done

Founder op-eds Awards & rankings

Coverage & impact tracking

Step 6

Measure & protect

Prove impact and be ready for bad news.

0/2 done

Crisis communication basics

PR launch campaign, Step 5: Keep the momentum

Podcasts & events

In plain wordsGet your founder on podcasts and stages your buyers follow.

Long-form interviews build trust and create reusable content.

Video tutorials

Podcasts & events, explained simplyBeginner videos on YouTube (opens in a new tab)Step-by-step with QwotedHands-on walkthroughs on YouTube (opens in a new tab)

How to do it

List 20 relevant podcasts and events.
Pitch a specific topic.
Clip and share every appearance.

Tools

Qwoted (opens in a new tab)Free plan
Connects experts with journalists looking for sources and quotes.
SparkToro (opens in a new tab)Free plan
Shows what your audience reads, watches, listens to and follows.

Previous: Launch platforms Next: Founder op-eds

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