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Targets from the funnel · Strategy & planning · MarketingBuzz

Learning roadmaps

Strategy & planning

Research, strategy, goals and quarterly to yearly roadmaps that the team actually follows.

AI marketing & automationFrom your first prompt to content, video and posting that run on autopilot.0 of 42 done
Marketing analyticsMeasure what matters, prove what works and use AI to find the next move.0 of 26 done
Strategy & planningResearch, strategy, goals and quarterly to yearly roadmaps that the team actually follows.0 of 24 done
PR launch campaignGet press coverage for a launch: story, media list, pitch, launch day and follow-through.0 of 17 done
Influencer marketingFind the right creators, make fair deals, run campaigns and measure real ROI.0 of 16 done
Sales playbookFrom ideal customer to closed deal and expansion, for every industry.0 of 24 done

CoreOptionalIn progressDone

Market research Competitor analysis Keyword & trend research

Step 1

Research

Understand your market, customers and competitors.

0/5 done

Customer research & jobs-to-be-done SWOT analysis

Segment, target, position Positioning statement Messaging house

Step 2

Strategy

Choose who you serve and how you win.

0/5 done

Channel selection Offer & pricing

SMART goals & OKRs Budget allocation

Step 3

Goals & budget

Set targets and decide where the money goes.

0/3 done

Targets from the funnel

Yearly marketing plan Six-month (bi-yearly) plan

Step 4

Build the roadmap

Quarterly, six-month and yearly plans.

0/5 done

Quarterly roadmap Campaign planning Marketing calendar

Project management

Step 5

Execute

Turn the plan into tasks people actually do.

0/3 done

Roles & responsibilities Launch checklist

Step 6

Review & adapt

Learn, adjust and plan the next period.

0/3 done

Quarterly business review Annual review & next-year plan

Strategy & planning, Step 3: Goals & budget

Targets from the funnel

In plain wordsWork backwards from your revenue goal to how many leads and visitors you need.

Reverse-funnel maths turns a revenue goal into daily marketing targets.

Video tutorials

Targets from the funnel, explained simplyBeginner videos on YouTube (opens in a new tab)Step-by-step with Google SheetsHands-on walkthroughs on YouTube (opens in a new tab)

How to do it

Start with the revenue goal and average deal size.
Apply conversion rates stage by stage.
Get the leads and traffic needed.

Tools

Google Sheets (opens in a new tab)Free
Flexible planning, budgeting and quick analysis; everyone already knows it.

Open the Analytics calculators

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