Learning roadmaps

PR launch campaign

Get press coverage for a launch: story, media list, pitch, launch day and follow-through.

CoreOptionalIn progressDone

Step 1

Story & angle

Give journalists a reason to care.

0/3 done

Step 2

The right journalists, not the most journalists.

0/3 done

Step 3

Write it short, send it right.

0/3 done

Step 4

Coordinate everything in one day.

0/3 done

Step 5

Stay in the news after launch.

0/3 done

Step 6

Prove impact and be ready for bad news.

0/2 done